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Feel the Noise – SunChips Canada goes Social for Compostable Packaging

Photo: SunChips Canada Facebook Score one for the Frito Lay Canada Sun Chips team. After their US cousins abandoned most of the compostable packaging because of consumer complaints about noise...

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Uber Shows How to Make Money with Social Media

Something interesting recently happened in Washington, D.C.  Really, no joke. A for-profit company galvanized its customers via the Internet and social media to intervene on its behalf with the city...

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Humorous Twitter Character Fights Severe Drought in California

Changing behavior is one of the hardest things to do in marketing. In drought-stricken California, the nonprofit Southern California Water Committee (SCWC) has rolled-out a creative marketing campaign...

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