Feel the Noise – SunChips Canada goes Social for Compostable Packaging
Photo: SunChips Canada Facebook Score one for the Frito Lay Canada Sun Chips team. After their US cousins abandoned most of the compostable packaging because of consumer complaints about noise...
View ArticleUber Shows How to Make Money with Social Media
Something interesting recently happened in Washington, D.C. Really, no joke. A for-profit company galvanized its customers via the Internet and social media to intervene on its behalf with the city...
View ArticleHumorous Twitter Character Fights Severe Drought in California
Changing behavior is one of the hardest things to do in marketing. In drought-stricken California, the nonprofit Southern California Water Committee (SCWC) has rolled-out a creative marketing campaign...
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